Beginning the search for a new Latex Mattresses Brisbane may perhaps seem to be an overwhelmingly complex and confusing experience. So many businesses and brands, competing for your business. A trend they have developed to assist them attract sales, is to differentiate their business or brand, by offering a bewildering array of different layers, toppers, or zones? The possible combination options seem endless?
ZONES
After 24 years of helping and listening to, Brisbane and surrounding areas customers, Zen Beds & Sofas firmly believe you will receive a more comfortable, far longer lasting, superior quality Latex Mattress by purchasing a solid block of what ever density it is, you find you like. There’s more substance through the mattress, top to bottom, side to side. Zones means, there is more Latex in some areas, less in others. Guess which area of a zoned mattress will collapse first?
LAYERS
As mentioned above, it’s mostly a marketplace product differentiation gimmick. A way of seeming different to the others. Also, its a way of obscuring, how they lower their warehouse/factory space rental and product holding cost overheads. Stocking the complete range, of several densities in standard thicknesses, is costly, and storage space hungry. It is more manufacturer cost efficient to, mostly stock a medium density base block, then apply a thin layer/s of the other available densities to this base block to achieve different comfort options. The manufacturer doesn’t have to have as much capital out on product, and the rented warehouse/factory storage space required is significantly less, both big savings to them. These savings are rarely passed on to purchasers, and also imposes limited options on you.
Here at Zen Beds & Sofas, we often hear the comment, “don’t these feel so much different to the others we’ve tried”? That’s simply because, we stock the longer lasting, more supportive, full range of non layered Latex Gold Mattresses. Ultra Soft, Soft, Medium and Firm in 15cm and 20cm thicknesses. You at least owe it to yourself, to visit our conveniently located East Brisbane/Woolloongabba showroom, to feel the difference.
QUALITY
Simply, you need to satisfy yourself of, where was the Latex Mattress block manufactured, by which company, and its current certifications?
Many Asian Countries grow Rubber trees, so, many of them also process the latex milk into many products. With 24 years of manufacturing and retailing Latex Mattresses Brisbane experience, Zen Beds & Sofas has a knowledge of the wide quality range available from the many different processors. Some Latex Mattress manufacturers/retailers, import low cost inferior quality Latex Mattress blocks, use slick marketing techniques, and sell them at high quality prices. How does the average Latex Mattress purchaser discern the difference?
High Quality Latex Mattress manufacturers/retailers will happily supply you with certifications from worldwide respected testing laboratories. The most common one who will perhaps see is, ECO-INSTITUT, a very highly respected German testing laboratory for many products who wish to prove their products naturalness. Some retailers will simply state somewhere in their message, that their latex has ECO-INSTUTUT certification, no use of the ECO-INSTUTIT icon which only certified products may use, no link to the freely available on the ECO-INSTUTIT website, of the manufacturers current certificate, for you to satisfy yourself of the icons valid use. Some place the ECO-INSTUTIT icon without again linking it back to the site for you to easily verify it, but also, without the unique Certificate ID Number across the bottom, which if you were to go to the ECO-INSTUTIT site yourself, you could input to again verify its valid use.
Another perhaps of interest aspect of tracking the ECO-INSTUTIT certificate is, when you view it, it will have a link to the manufacturers website wherever they are in Asia. Some sites are far more reflexive of their professionalism then others?
As already mentioned, and with links to it, on the About Latex Gold page, LATEX GOLD is proudly manufactured by the respected high quality manufacturer, Aprico, a Richard Pieris Company, both details listed on their ECO-INSTUTIT certificate. Please click on icon below.
SALES AND MARKETING TECHNIQUES
You may encounter some interesting website or salesperson statements?
Family owned business for many decades, inferring some sense of unbroken secure trust continuity. When perhaps, the business has changed from one families ownership to anothers, several times in the overstated period?
Extraordinary warranty periods? These initially sound enticing. However, if the business were to change ownership again, will the new owner honour the warranty? If for some reason, the business ceased to trade, where do you go for warranty assistance? If you then don’t know exactly the supply line, of your expensive Latex Mattress Investment, you could be left option less?
Only Latex Gold informs you fully all the way, and gives you peace of mind in regard to warranty. By knowing it’s fully covered 100% by its both long established, owner, The Comfort Group, and its distributor, Dunlop Foams Australia, (see about Latex Gold). After operating 24 years, Zen Beds & Sofas have no intention of going any where. But if something unforeseen happened to us, and in the highly unlikely situation arising, of you needing to make a warranty claim, you can contact Dunlop Foams Australia for assistance.
Latex Gold has, always, been backed by a Lifetime Warranty. Government consumer protection bodies, interpret Lifetime on a mattress, to mean 15 years.
Some retailers may want you to sign a contract looking, quote? This is a subtle, Hard Sell Sub Conscious Sales Technique, an attempt to implant, a sense of conflicted commitment to purchase, in your mind, when your making your final decision. Leaving your contact details on this quote form, will also ensure you will receive persistent follow up, friendly, chit chatty phone calls.
Testimonials, that if you read, seem to be consistently, very long, and cover in quite some extensive detail, the experience from start to finish? And then, after reading several, they seem to appear to have the same style, same message? Lacking individuality? Checking the dates, perhaps a pattern appears of there is one new testimonial roughly a month? Could it possibly, not only be deceptive, but also be a SEARCH ENGINE OPTIMISATION for google? Some employ this technique across several social media sites for their business?
The perpetual sale. Many retailers attempt to entice will sale offers. Often these business’s are located in a high fashion, and/or high passing vehicle, and/or passing foot traffic, very high rent strips, streets or areas. They have a huge pressure to produce sales results. So they deploy the usual, inflate the price, perhaps actually sell at that high price for a short period, but then most of the time, have a 20% or 30% off sale campaign. To create in you a sense of urgency to don’t miss a limited time saving, and an excitement that you shrewdly made yourself a saving?
The main reason Zen Beds & Sofas has and can maintain consistent everyday lower prices is by being conveniently located in the fringe Central Business District, old industrial (but changing quickly) East Brisbane/Woolloongabba area. Since purchasing, our old sawtooth roof warehouse over 15 years ago, it has been fully restored and converted into our small factory and beautiful showroom. What this means is, we are not subject to ever raising, high street location, high rents. Which are a major component of any retailers cost inputs and overheads, which are then factored into, and passed on, in the price of the products they sell.
Zen Beds & Sofas will always be the best value Latex Gold price.
And lastly, if your particularly enquiring about LATEX GOLD, you may perhaps, in some form or other, ask the question? “Do you sell Latex Gold”? Most retailers can honestly answer yes to this question. However, yes, is not the whole truth. Most import their latex blocks from lower priced, lower quality, uncertified latex processors, by the container load. Sometimes, they may run out of a particular density, and until their next container arrives, they will purchase a few, stock level top up blocks, of Latex Gold from it’s distributor, Dunlop Foams Australia. You need to be very specific with these retailers, and then trust what it is that they put inside. The only way to be sure, is to deal with a retailer who displays, Dunlop Foams Australia, on their website and in their shop. Only manufacturers and retailers, who don’t use any other supplier/s, and are 100% users of Dunlop Foams manufactured or distributed products, in their product range, are permitted to display Dunlop Foams point of sale material!
The above are the most common unfortunate practices, there use is a reflection of the businesses that use them. They are more concerned with their profits, than your long term good sleep, and substantial investment.
